Boston Children’s Museum is one of the oldest and most visited children’s museums in the world. Their website, previously built on Drupal, had become difficult to update, expensive to maintain, and limited in how quickly staff could publish new exhibits, events, and educational programs.

The museum chose to rebuild the entire site on WordPress to gain flexibility, reduce maintenance load, and give their team a simpler system to manage daily content.

Boston Children’s Museum streamlined its digital operations through a full-platform rebuild.

Challenge

The editorial team was spending significant time formatting pages, managing outdated modules, and working around technical constraints. Publishing even simple updates often required developer support, slowing down exhibit promotion and seasonal programming. The museum needed a platform that supported faster, more independent content creation.

Solution

We rebuilt the site architecture on WordPress with structured templates, reusable content blocks, and automated layouts. This shift eliminated most manual formatting, enabling non-technical staff to create pages consistently without developer intervention. The redesign also included simplified navigation to help visiting families find information faster.

Strategy

The new system positioned WordPress as the museum’s long-term content hub. With reusable patterns and a streamlined backend, the team can now update exhibits, events, and educational resources in a fraction of the time—supporting a more dynamic public-facing digital experience.