This consultant provides early-development programs for children 0–3, partnering with nurseries, schools, NGOs, and community organizations. Their existing site lacked clarity across audiences and made it difficult for programs to understand offerings, credentials, or impact.

They partnered with us to design a site that clearly separated services by audience and made outreach more efficient.

Learn how reorganizing content improved clarity and strengthened partnerships.

Challenge

Serving multiple audiences meant each group needed different information—program directors, NGOs, and parents all approached services with distinct priorities. The previous structure forced them through the same messaging, leading to confusion and lower-quality inquiries.

Solution

We developed a segmented content architecture with dedicated pages for each audience, clear program breakdowns, and evidence-based messaging. Forms were customized to route inquiries more accurately, reducing time spent clarifying needs.

Strategy

With a more intuitive site structure, the consultant streamlined communication and doubled the quality of inbound leads, enabling them to focus on higher-impact partnerships.