Digital Product

Ruff Edges pet salon debuts a conversion-focused website that skyrockets new booking inquiries ahead of grand opening

Client Boston Children’s Museum

Industry Museum / Non-profit

Platform WordPress

A boutique pet salon preparing for its grand opening needed a modern digital presence that communicated trust, professionalism, and clear service expectations. With no existing website, the owner needed a launch-ready platform to accept appointments and showcase grooming packages.

The salon partnered with us to build a conversion-focused site designed around pet-owner behavior and simplified booking.

Learn how a strong launch website became the foundation for the salon’s early customer growth.

Challenge

New local businesses often rely heavily on first impressions. Without a website, customers lacked details on pricing, policies, and booking options—leading to inconsistent inquiries across social media and phone calls. The owner needed an easy-to-manage site that could handle booking volume from day one.

Solution

We created a visually clean, mobile-optimized site with structured service pages, appointment integration, and clear calls to action. The design emphasized trust through real imagery, clear grooming descriptions, and streamlined navigation for pet owners comparing services.

Strategy

By launching with a clear pricing structure and automated booking, the salon reduced manual scheduling and built an early pipeline of clients before opening. The site now functions as the core of their ongoing customer acquisition and retention strategy.